Zhaodong e-commerce training institution

Some names such as: Graphic design (graphisdesign) visual communication design, decoration design, architectural decoration design...，This may have a lot to do with the characteristics of graphic design，Because design is everywhere, graphic design is everywhere，From a range of printing is related to graphic design，In terms of function, "the act of adjusting vision to a certain extent through the human body."，Call it visual communication，Use visual language to convey information and express ideas，On the other hand, decoration design or decoration art design is recognized as a highly inaccurate name，one-sidedness。In understanding the scope and connotation of graphic design, let's look at the classification of graphic design, such as image system design, font design, book binding design, line catalog design, packaging design, poster/poster design...It can be said that there are as many designs as there are needs。

Zhaodong e-commerce training institution

Graphic design is to combine different basic graphics into patterns on the plane according to certain rules。The boundary between the map and the ground is divided by the outline line within the scope of the second space, and the image is depicted。The three-dimensional sense of space expressed by the graphic design is not a real three-dimensional space, but only an illusion space formed by the visual guidance of graphics。From a narrow sense of understanding, harmonious graphic design is unity and contrast between the two is not boring monotonous or chaotic。In a broad sense, when judging the relationship between two or more elements, or between parts and parts, the feelings and consciousness assigned to us by each part are an overall coordination relationship。

Zhaodong e-commerce training institution

In the composition of the layout, only by reasonably unifying the form and content and strengthening the overall layout, can we obtain the unique social and artistic value of the layout composition, so as to solve the problem of what to say and how to say the design。Attach importance to the coordination principle of layout, that is, strengthen the layout structure of each layout element in the layout, as well as the correlation of colors。Through the layout, the overall fabric and coordination arrangement between the drawings, the layout presents an orderly and beautiful, orderly and beautiful, so as to achieve better visual effects。The basic requirements of being a graphic designer are: art foundation;Graphic design application course, color, plane composition;Engaged in graphic design work, the technical difficulty of each company requires different grades, the working time is more unstable, the creation speed is required, and the demand for talents is also relatively large。

Zhaodong e-commerce training institution

Use different methods to capture and highlight the unique characteristics of a product or theme，Make it clear，Put these features in the main visual part of the advertising screen，Or for drying treatment，So that the audience can feel the moment they touch the text picture，Generate attention and visual interest，To achieve the promotion purpose of stimulating the desire to buy。In advertising performance, these characteristics should be highlighted and rendered, generally by the unique personality image of the product with personality, the manufacturer's corporate logo, the product's trademark, etc., to determine。Highlighting is also a very commonly used expression technique that we commonly use, which is one of the important methods to highlight the theme of advertising, and has a performance value that can not be ignored。

Zhaodong e-commerce training institution

"Adjustment" means that during the design and production process, it is adjusted at any time according to the actual situation。Under the guidance of the principle of aesthetics, adjustment is a process of adding and deleting modeling elements, changing the size and proportion of each part, and finally achieving the desired effect。The adjustment process continues throughout production。The process of graphic design is a progressive process of continuous improvement with planned steps, and the success of the design largely depends on whether the concept is accurate and whether it is considered perfect。The beauty of design is endless, and perfection depends on attitude。In design, the basic elements are equivalent to the building blocks of your work, and each element must have the purpose of conveying and strengthening the transmission of information。